OSIRIS TEAMS UP WITH CONSOLIDATED SKATEBOARDS FOR THE DRUNK
San Diego-based skate/surf lifestyle brand, Osiris (osirisshoes.com), has
teamed up with Consolidated Skateboards to create a new special-edition of
their infamous shoe called “The Drunk,” which takes aim at large sporting
good companies who are strategically trying to invade the action sports
industry. The shoes are going to be sold only at core skate and surf shops
in support of the Don’t Do It campaign, a movement that seeks to put the
power back into the hands of those companies that built the action sports
industry.

The Drunk, a thinly veiled comedic wordplay on a popular shoe style from
one of the large sporting goods companies, bears a signature banana logo on
the side of each shoe. It was created as a playful knock on the large
sporting goods brands that are now making a strong push to take a share of
the market in the action sports industry. Though the shoe is humorous in
it’s design, the message that the Don’t Do It Campaign conveys is a very
serious one. Steve “Birdo” Guisinger, owner of Consolidated Skateboards
states, “There is a reason there are no football, baseball, basketball, or
soccer, player owned companies-and there should be. We don’t want this to
happen to our industry.” Jay “The Wizard” Wilson, Executive Vice President
for Osiris, adds, “If they can make skate shoes, we can make basketball
shoes that you can skate in. Can’t we all have a little fun?”

Osiris will be the first in a series of core skate companies who will be
creating a new version of the Drunk each season. The Osiris Drunk is a
patent leather paneled quarter top shoe, with it’s design borrowed from a
new style of shoes from Osiris called the South Bronx. “Ever since I can
remember, I longed to work with the famous banana. It’s a legend in its own
right, for it’s continued efforts to break down the corporate evils that
plague our industry,” says Brian Reid, Chief Creative Officer for Osiris.

Consolidated Skateboards, who has been leading the Don’t Do It campaign
since 1997, rallied the support of the heads of many of the core industry
companies to lead this awareness campaign by creating a new version of the
Drunk each season. “Making quality skate shoes is not our specialty, so we
are excited to co-op “Drunks” with Osiris and other quality skate shoe
makers.” says Steve “Birdo” Guisinger.