Emerica Disinformation Newsletter

Number 43 • July 2008

Reynolds Lights My Fire!

The Reynolds Lights definitely lives up to its name with its super-light weight, plus an array of tech features that make it a top-notch skate shoe. For a chance to win three free pairs, just draw a creative portrait of Andrew Reynolds and *postal mail it to:

Emerica Reynolds Lights My Fire! Contest
25422 Trabuco Road Suite 105, #441
Lake Forest, California 92630-1090

Three winners will be chosen, each of whom will win three free pairs. *No online entries. No artwork can be returned. The contest ends on October 1, 2008. Read theofficial rules.

WinHsuGear!

GuessHsuGear you can win? Why, Jerry Hsu's new collection of Emerica Gear, of course! Just enter your contact info on the contest page for a chance to win one pair of Hsu denim, (or Jerry slim fit denim), a Jerry Cardigan sweater, a Focus flannel shirt, an Aperture plaid shirt, a Shutter pin stripe shirt and a Slam t-shirt. Don't delay, enter today! The contest ends on August 4, 2008.

Baker + Deathwish Summer 2008 Tour - Remaing Dates!

Come meet Emerica pros Andrew Reynolds, Bryan Herman, Braydon Szafranskiand the rest of the Baker and Deathwish teams as they tour throughout the second half of July 2008! Remaining dates:

July 25 Uprise, Chicago, Illinois
July 27 Subsect, Des Moines, Iowa
July 28 Precision, Lincoln, Nebraska
July 30 Milosport, Salt Lake City, Utah
August 2 Pharmacy, Las Vegas, Nevada

RVCA's Midwest Skate Tour!

Catch up with Emerica pros Kevin "Spanky" Long, Leo Romero and the rest of theRVCA team during the cleverly-named RVCA's Midwest Skate Tour, which runs from Saturday, July 19 through Saturday, July 26, 2008. Check the flyer above for locations, dates and times.

Emerica in Oz Clip!

Enjoy this epic six-minute clip from the Emerica Australia trip earlier this year. Sorry it's late. We've been busy filming other stuff and then we went on the Wild Ride.

Ed Templeton Deformer Book Pre-Order!

In Deformer, artist Ed Templetonexplores his upbringing in suburban Orange County, California through photographs, stories and ephemera from his youth and teen years, giving readers--as he did viewers of the short Mike Mills film of the same name--an intensely close and personal look at his coming of age. He weaves disciplinary letters from his grandfather and religious notes from his mother in with telling images and brutal stories, creating an unresolved narrative that offers more questions than answers. Or perhaps the answers are these photographs, paintings, drawings and sketchbook pages, which plunge readers headlong into not just Templeton's chaotic existence, but also his use of art to address its stresses and joys.

Deformer is the culmination of a vision 11 years in the making, and collects over 30 years of material. Its photographs illuminate being young and alive in the "suburban domestic incubator," and provide--in the tradition of Nan Goldin or Larry Clark, with a sharp eye for the streets that recalls Garry Winogrand or Eugene Richards--a raw and unflinching glimpse into the artist's own life and the lives around him.

Release date: October 2008. Pre-order your copy right now.

Emerica Fall 2008 Shoes and Gear!

Check out all of the brand-new Emerica Fall 2008 Shoes and Gear! It's time to get stoked on the Adler, Fat Laced, Francis Blueprint, Ledge, Reynolds Lights,Shifter and the Spanky (the All Day and Night Skate Shoe). There are also plenty of snazzy new colorways of all your old favorites. And don't forget to give your feet plenty of extra protection with the Reynolds Pro Footbed.

In the Gear section, be sure to peep the Jerry Hsu Collection, featuring the Hsudenim, Jerry slim fit denim, Jerry Cardigan sweater, Focus flannel shirt, Apertureplaid shirt, Shutter pin stripe shirt and Slam t-shirt; plus a crazy amount of new t-shirt designs and tons of new items in all the other sections. Go nuts and buy it all down at your favorite neighborhood skate shop.

Vegans Rejoice! Fall 2008

In the Emerica Fall 2008 Collection, the following shoe models / colorways are made out of all-synthetic materials. Vegans rejoice!

• AR Slim Black Grey Silver
• Fat Laced Black Print
• Heritic 3 Black Print
• Hsu Blue White
• Laced Black White Silver
• Reynolds 3 Black Grey Grey
• Reynolds Lights Black Grey Blue
• Reynolds Lights Grey Red White
• Reynolds Lights Red Grey
• Ridgemont Black Blue Black
• Ridgemont Black Green White
• Ridgemont Black White Print
• The Don Black Black White
• Tope Corrosion Wash
• Tope Grey Gold White
• Transist Black Black Pink
• Transist Black Print
• Transist Black White White
• Transist Brown Blue Gum
• Transist Red White Black
• Transist White

Wild Coverage 2008

Emerica's Wild Ride 2008 and Wild in the Streets 2008 coverage is pouring in! Keep checking back in that same news item every day for new links. If you've posted any words, photos or video out there on the Web, leave a link in the comments below that item and we'll add it to the list.

Join the Emerica Team!

Join the Emerica team on the all-newEmerica Web site! We've re-built the entire thing from the ground up, and it's much bigger, wider, nicer-looking, easier to navigate and better than ever! Join the Emerica Team (pros) and Young Emericans (ams) and create your very own Emerica team page in the new and improved All Emericans section, where you can post video clips, photos, an avatar and your own background; as well as write blog posts, create a quote, add homies and display your favorite Emerica products in My Steez. If that weren't enough, you even get your own domain name (yourname.emericaskate.com). We're talking about a complete skateboarding-based social network here, pal. Become a part of Emerica!Also, be sure to check out the Stay Gold teasers!

Win Free Emerica Shoes!

Go to the Sponsor Me section of the Emerica Web site and follow the directions to send in your Sponsor Me Videos for us to review. Once a month, we will select one bangin' video to review on the site, and that kid will win one free pair of Emerica shoes of their choice! Don't be a couch potato! Get creative today!