A collection of seaside visions and summers from the coast

Lifetime Clothing presents a collection that is inspired by all the simple pleasures that warm weather brings to West coast living.  Whether it’s hanging out with friends on the beach, biking around the city, or going to shows outdoors, every piece with its unique balance of material, print and color, defines what it means to spend a summer by the ocean.

Colors throughout the line are built on shades of varying degrees of softness and intensity, from sun-bleached hues of pink and blue to bright yellow tints.   Prints for the collection range from classic country motifs like plaids and ginghams to more traditional patterns taken to a new scale like gradient blocks, variegated stripes and offset checks.

Overall, many of the garments from the Spring 2010 collection bring about seaside visions.  For instance, the Baha-ree-ba, a long sleeved, hooded pull over inspired by the traditional poncho is perfect to throw on if you’re heading to a bonfire on the beach.  For ladies in particular, the Lifetime engineered poncho is given a more feminine cut with the short sleeved Tender Force version. Both pieces play off the yellow gold of sand dollars, the aqua shades of the ocean and grey tints of coastal rocks. 

 

 
 

This season we took our catalogue shoot to the next level and had the guys at SALAZAR come along to capture a behind the scenes look at the action as it went down. The end result, an amazing video that is a must see before scrolling down.

 

 
 

Click the PDF link above to take a look at our brand new SS10 catalogue. Better yet hit up your local rep or come see us at one of the trade shows listed below to get your very own copy. Available in limited quantities, get one before they are gone!